Over the last decade, we’ve seen immense growth in the health and fitness revolution. Social status is shifting to the experiences we have rather than the car we drive and there continues to be growing awareness around the negative effects of living a sedentary lifestyle.

At Team52 we stand to bridge the gap between work and wellness. We know firsthand that inclusive and accessible team building challenges are an incredibly powerful tool to create engaged and high performing teams.


Meet the team


Georgie Akin-Smith

Co founder

Georgie is driven by the purpose of helping people fulfil their potential through activity and adventure.

Following a successful career in advertising and scaling a high growth tech company, Georgie understands what it takes to achieve results in a fast moving, pressured environment.

Georgie has represented Great Britain in three sailing World Championships and has taken on challenges from ultra marathons to mud filled obstacle courses.

She knows firsthand the positive impact that staying active and pushing limits has on our careers and personal lives and she’s passionate about making sure that growing companies have the tools they need to ensure their people are

Annie Ross_Swim.jpg

Annie Ross

Co founder

Anyone who has ever met me knows that I’m slightly obsessed with being outdoors and active! Alongside Team52, I lead operations of big sports challenges, write for The Evening Standard, am a Trustee for healthier ageing charity, Silverfit, and an Ambassador to the Museum of London.

Bizarrely, my five-year career at Deutsche Bank laid the foundations for the work I do now. Frustrated with the amount of time spent sitting down, I completed 52 sporting challenges in 52 weeks.

It was a bid to get busy people active and over 450 people joined me. There were 5km swims, triathlons, hulahooping, rollerblading, tours of outdoor pools, Everest by stairs and other whacky ones!

I learnt a lot that year – how to set goals, why a team is vital to staying on track, and what to say no, to keep space in your diary for bitesized adventure.